What We Do

Tailored research that helps you achieve business excellence.

Pegasus helps clients cut through the noise. We’ll work closely with you to design research that aligns with your business goals, focusing on outcomes that move your business forward.

While our expertise spans multiple sectors, including sports, retail, shopper research, FMCG and B2B, we’ve developed a particularly strong presence in the housing and mortgage space. Here, we offer a range of unique proprietary multi-client products that reflect our deep understanding of the market’s complexities and future trends. Scroll down to take a look!

Landlord Trends

A comprehensive overview of the UK’s private rental sector. Developed and run in partnership with the National Residential Landlords Association (NRLA), we survey around 750 landlords each quarter to explore sentiment, portfolio profiles, financials (including Buy to Let borrowing) and future intentions. Landlord Trends provides a detailed, data-driven analysis of the evolving PRS landscape.

Tenant Trends

This unique bi-annual survey of UK tenants across the Private Rental Sector (PRS) provides a complete picture of the renter experience. This quantitative study (3,000 interviews per wave) explores pathway to the PRS, future tenure aspirations, landlord/agent relationships, and the financials of renting. Our reports and analysis equip subscribers with a high level of insight across this under-researched audience.

Project Nexus

Launched in 2024, Nexus is a continuous, quantitative mortgage intermediary service benchmarking platform. This study explores the broker experience of recently placed mortgage enquiries and full applications. Nexus encompasses key residential and buy to let lending niches, and delivers a range of metrics including broker NPS, CSAT benchmarks and detailed lender image perceptions.

Connexion

This programme delivers ongoing brand health and marketing impact insight for specialist mortgage lenders. In addition to business mix, lender repertoire and business demographics information, Connexion helps subscribers to understand their brand salience in key specialist markets (e.g. adverse, second charge, etc.), their image architecture and the efficacy of their intermediary marketing activity.

Project Athena

Athena is our annual ‘state of the nation’ survey of the UK’s mortgage market. The study includes large samples of mortgagees (3,000), aspirational first-time buyers and mortgage intermediaries to provide a truly holistic picture of market dynamics. Lenders benefit from customer NPS and Consumer Duty benchmarks, and there’s the opportunity to influence questionnaire and sample design ahead of each annual survey wave. Created and delivered in partnership with Gray Matter Marketing Solutions.

I’ve worked with Mark for over 15 years, specifically in the financial services space, and frankly he’s the best in the business. He brings a rare mix of deep expertise, clear thinking, and a down-to-earth, collaborative approach that makes every project a success, and fun in the process. Mark just gets it. He’s pragmatic, professional, and genuinely lovely to work with. There’s no ego – just a real focus on delivering the best possible research to meet the brief. My relationship is mainly with Mark, however, it’s clear the wider Pegasus team shares the same values and high standards. I’ve also appreciated Mark’s openness to new ideas, including a distinctive brand assets programme Pegasus and mark-making* recently launched together. A great partner. Always a pleasure. That’s Mark.

Alastair Williams, Co-Founder & CEO at mark-making*

Onwards + upwards

Do you have a brief we can help with or want to hear more about how we can support you and your business? Get in touch now to work with us.

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