Challenge
The client identified an increasing share of their business coming from landlords, a customer segment they had not traditionally targeted. Identifying this as a growth opportunity, the client was keen to expand their knowledge of the residential and commercial landlord market, hoping to drive up direct landlord insurance business.
Solution
Over 500 x 20-minute online quantitative interviews with a selection of landlords letting residential and commercial property in the UK. Quotas were set based on the client’s target customer profile and included age and portfolio size.
Outcome
The research provided the client with comprehensive insights into the current landlord insurance market, enabling them to develop targeted propositions and implement more effective marketing strategies based on concrete competitive analysis.
