Challenge
AFG needed to evaluate brand equity, fan engagement, and commercial performance for an upcoming sport tournament to inform future sponsorship and marketing strategies.
Solution
Pegasus conducted pre- and post-tournament surveys across 11 markets, including a baseline wave six months prior. We analysed brand partnerships, marketing effectiveness, fan engagement, and commercial opportunities.
Outcome
Provided comprehensive insights into brand equity changes, marketing campaign effectiveness, fan engagement trends, and sponsorship opportunities, enabling AFG to optimise its commercial strategy and enhance future tournament marketing approaches.
