What We Do

Landlord Trends

What is it?

Quarterly tracking survey of private landlord attitudes

A quarterly tracking study of private landlords operating in the UK. Landlord Trends explores landlord sentiment, profiles their portfolios and examines intentions to produce a comprehensive, predictive overview of the PRS and its emerging trends. It complements our Tenant Trends product perfectly.

The research is run in partnership with the National Residential Landlords Association (NRLA) and leverages their ~100,000 strong membership base to reach c. 750 professional landlords every quarter. Around a third of the questionnaire content is rotated on a quarterly basis, ensuring the survey remains relevant and reactive. The core questions remain consistent each wave to allow ongoing tracking.

Launched in 2006, we have built a rich repository of long-term trend data on many of the key issues measured in the programme.

Who is it for?

Landlord Trends is the solution for anyone with an interest in the UK’s private rental sector. Current and past subscribers to the study include BTL mortgage providers, insurers, government bodies, trade associations, insurers and charities.

Why subscribe?

Benefit from:

  • A comprehensive PowerPoint research report, issued quarterly with the latest insights
  • A quarterly webinar presentation of findings, delivered by sector experts
  • Annual subscriber workshop session
  • Expert commentary on the latest findings from the NRLA, the UK’s largest landlord membership body, providing broader industry context to the data
  • The opportunity to utilise the data to generate PR / media content
  • Option to place confidential questions to help inform and guide business strategy
  • Access to the specialist Pegasus Insight PRS team to answer questions and respond to additional analysis requests
Landlord Trends gives us regular snapshots of how landlords are adjusting to the ever-changing landscape, ensuring we keep an ear to the ground and have visibility into how attitudes and behaviours evolve over time.

Bogdan Zorici, Insight Manager at Paragon Bank

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