What We Do

Project Athena

What is it?

Annual ‘state of the nation’ mortgage market survey

An annual quantitative assessment of the UK’s mortgage market, designed to deliver a comprehensive view of three key groups: those looking to purchase their first property, those already in the market, and those generating new mortgage business for lenders.

Get powerful ‘state of the nation’ mortgage market insight with our multi-audience research study. Subscribers will benefit from rigorous insight into borrower emotions and behaviours – whilst also understanding the landscape for mortgage brokers.

Consumer modules – 3,000 mortgage holders & 200 potential first-time buyers (FTBs) broker modules – survey of 100 intermediaries and 1:1 deep-dive interviews

Who is it for?

Mortgage lenders who want to understand the key consumer and distribution dynamics in this fast-moving market. Equally relevant to market regulators, the agency partners of mortgage lenders and other market commentators.

Why subscribe?

Benefit from:

  • The power of a comprehensive and contemporary quantitative study amongst a robust sample size of 3,000 borrowers
  • Understand consumer behaviours and emotions within different market segments including potential and recent FTBs.
  • Understand the range of pressures facing homeowners now
  • Discover the impact on mortgage brokers through both a quantitative and qualitative module providing a big picture perspective
  • Insight that will be actionable to enhance your proposition, broker and borrower communications and product development initiatives
  • Insight that will help with regulatory requirements of Consumer Duty

Download the factsheet

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